SWOT Analysis
The term refers to a tool that is very appreciated by analysts because it can meet a double use:
SWOT analysis⇒ in order to analyze, to make a diagnosis or to evaluate.
SWOT matrix ⇒ in order to synthesize and to present the results
- S Strengths
Positive factors from internal origin
- W Weaknesses
Negative factors from internal origin
- O Opportunities
Positive factors from external origin
- T Threats
Negative factors from external origin
The SWOT tool can be used on a larger scale, on various fields in order to analyze, diagnose and to describe :
- An existing situation, an existing environment
- The diagnosis of an operational dynamic : a process, a project
- The evaluation of a will and of its effects : a policy, a strategy