SWOT Analysis

The term refers to a tool that is very appreciated by analysts because it can meet a double use:

SWOT analysis⇒ in order to analyze, to make a diagnosis or to evaluate.

SWOT matrix ⇒ in order to synthesize and to present the results

• S Strengths

  Positive factors from internal origin

• W Weaknesses

  Negative factors from internal origin

• O Opportunities

  Positive factors from external origin

• T Threats

  Negative factors from external origin

The SWOT tool can be used on a larger scale, on various fields in order to analyze, diagnose and to describe :

• An existing situation, an existing environment
• The diagnosis of an operational dynamic : a process, a project
• The evaluation of a will and of its effects : a policy, a strategy