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SWOT Analysis

The term refers to a tool that is very appreciated by analysts because it can meet a double use:


SWOT analysis⇒ in order to analyze, to make a diagnosis or to evaluate.


SWOT matrix ⇒ in order to synthesize and to present the results

  • S Strengths

    Positive factors from internal origin

  • W Weaknesses

    Negative factors from internal origin

  • O Opportunities

    Positive factors from external origin

  • T Threats

    Negative factors from external origin

The SWOT tool can be used on a larger scale, on various fields in order to analyze, diagnose and to describe :

  • An existing situation, an existing environment
  • The diagnosis of an operational dynamic : a process, a project
  • The evaluation of a will and of its effects : a policy, a strategy